Ethos   The company’s ethos is to bring beautiful, sustainable and saleable 100% recycled glass product to the building industry market. The ambition is to produce recycled glass products to meet fit-for-purpose standards comparable for traditional products used in building, be they stone, ceramic, concrete or synthetic materials. We have a vision of today’s waste mountains being converted into materials, which will clad the buildings of the future. We see these products contributing to the sustainabilities and aesthetic qualities of the 2012 Olympic vision in East London. The starting point was to make a product, which had its own intrinsic beauty and qualities that could be valued for this strength overcoming the perception, that recycling means inferior. This was followed by the development of unique methods of production focused on sustainability with minimal production waste. eluna is this unique world- wide first material available to you today. Our team of designers, artists and craftspeople all contribute to the creation of our products. We produce a standard range of products and undertake special commissions, working closely with architects and interior designers to custom make products for specific design briefs. eluna brings together creative innovation and environmental sustainability. Combining art, science and technology GBU transforms waste glass to create functional, visually stunning and durable surfaces such as tiles, bricks, paviours, work- tops and cladding products. eluna is produced by GBU Limited Liability Partnership, a social enterprise based in Hackney in the East End of London, which is an off-shoot of the charity FreeForm Arts Trust.